WHAT IS A BRAZILIAN BLOWOUT ?

What is a Brazilian Blowout actually? Find the answer here, with this precise description and definition of the ‘Brazilian Blowout’ hair straightening technique.  You may have come across the term recently, as the media has picked up on the wonder story in the recent year. But before you try the technique yourself, do yourself a favour and read up on what the Brazilian Blowout actually involves.

WHAT IS A BRAZILIAN BLOWOUT ?

DEFINITION:

The Brazilian Blowout  is a technique of temporarily straightening hair effectively. It works by sealing the hair with a liquid keratin and a preservative solution with a flat hair iron. The technique is also known as: Brazilian Keratin Treatment, BKT, escova progressiva, Keratin cure or keratin straightening.

The Brazilian Blowout Keratin Treatment is a long-term blow dry for hair that lasts about two to three months. Pioneered in Brazil, hence the name, the Brazilian Blowout treatment is performed on all types of chemically-treated hair (bleached, hi-lights, coloured, permed, relaxed or previously straightened). The technique  is similar to the Japanese Yuko System, as straightening irons also are used to close the product into the hair cuticle.

The Brazilian Blowout system aims to eliminate frizz, unruly curls and waves.  The system does not guarantee straight hair, but can relax between 50 and 80 percent of the curl depending on texture. Brazilian Keratin Treatments last around 10–12 weeks and the treatment should be repeated every few months to allow treatment of new growth.

The ‘Brazilian Blowout’ is a Trademark name and has proven extremely popular in recent years, due to the long-lasting effects.

What is a Brazilian Blowout? Picture of the Brazilian Blowout Hair products range.

What is a Brazilian Blowout? Picture of the Brazilian Blowout Hair products range.

For the long article on Brazilian Blowout treatment in detail, including Brazilian Blowout side effects, dangers and before-and-after pictures, please see the  ‘Brazilian Blowout’ page on this site.

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